UK space recruitment campaign
Project
Oh behalf of Space Worldwide I was tasked to deliver multiple recruitment campaigns for three very different audiences for a company who are working with the UK to deliver their ambitious space programme.
This page shows three varied campaigns across multiple months that were specifically engineered to connect with the desired audiences, highly-skilled professionals, post-grads and inspiring youth in schools.
Concept, messaging, creative look and feel
Launching dreams
Launching Dreams campaign was aimed at post-graduates with the intention to inspire them to consider a career in a new, exciting UK industry. We went for a cinematic appeal, to give the impression it’s a larger than life opportunity that they couldn’t miss out on.
#notjustastronauts campaign
The not just astronauts campaign was aimed at tech experts, the idea being to inspire people that future tech careers aren’t just corporate digital businesses, but the UK are investing in these jobs for their space programme. The concept was the juxtaposition between real-life office environment and a space element, with the purpose of showing, with a hint of humour, that there’s more to space than being an astronaut.
